Think of these decks as part lookbook, part storybook. As Art Director, I partnered with a Copywriter, and together we shaped these presentations to align the vision, showcase the assets, and rally internal teams (from social to ecomm to print). And even with an audience of 50+, we were too proud of the work to waste time being nervous. Because when the story is strong, the room leans in.
PRESENTATION
DECKS
AKHG Rebrand
Purpose:
Rebranding Alaskan Hardgear to AKHG as well as launching the Spring/Summer 2022 season.
Includes:
1. Rebrand including a glimpse into the new style guide/toolkit.
2. Seasonal stories and models.
3. Featured product and collections.
4. In-progress mockups/concepts/exploration.
5. Final assets.
Audience:
Marketing, social, product development, retail, ecommerce, and digital/UX/UI teams. PR partners. Senior leadership and executives.
Best Made By Duluth Trading Co.
Purpose:
Official relaunch of Best Made under the
Duluth Trading family of brands.
Includes:
1. Introduce Best Made by Duluth Trading Co.
2. Seasonal stories and models.
3. Featured product and collections.
4. Final assets.
Audience:
Marketing, social, product development, retail, ecommerce, and digital/UX/UI teams. PR partners. Senior leadership and executives.
Best Made Spring/Summer 2022
Purpose:
Spring/Summer 2022 season launch.
Includes:
1. Seasonal stories and models.
2. Featured product and collections.
3. In-progress mockups/concepts.
4. Final assets.
Audience:
Marketing, social, product development, retail, ecommerce, and digital/UX/UI teams. PR partners. Senior leadership and executives.
Best Made Seasonal Planning
Purpose:
Pre-production guide on story and campaign execution.
Includes:
1. Potential themes, stories, and models.
2. Planning additional lifestyle and outfitting.
3. Story priority and flow.
Audience:
Creative development partners: photographers, videographers, producers, stylists, agencies, etc.
Duluth Trading Outerwear
Purpose:
Duluth Trading Men's Winter 2020 outerwear education campaign launch.
Includes:
1. Technical features/educational focused.
2. Products and collections.
Audience:
Marketing, social, retail, and digital teams. Senior leadership and executives.