ROLE: Managing Art Director - led team of designers, writers, and freelancers. Cross-channel team collaboration. (Additional contributions from Coldhouse Collective, Fresh Coast and Radlund Photography.)

OBJECTIVE: Best Made Co. is a niche premium lifestyle brand acquired by Duluth Trading in 2020. With an already strong focus on quality products and origin stories, our goal was to soft re-launch Best Made to its existing fan-base while introducing it to the Duluth customer.

DEVELOPED: Evolution of brand style guide, ecomm assets, emails, social media, video and motion.

BEST MADE CO
RELAUNCH