ROLE: Managing Art Director - led team of designers, writers, and freelancers. Cross-channel team collaboration. (Credit to Coldhouse Collective agency on photo/video asset creation producing a collection of documentary-style movies, Fresh Coast on product-focused photo/videos, as well as with Radlund Photography on studio assets.)

OBJECTIVE: Best Made Co. is a niche premium lifestyle brand acquired by Duluth Trading in 2020. With an already strong focus on quality products and origin stories, our goal was to soft re-launch Best Made to its existing fan-base while introducing it to the Duluth customer.

DEVELOPED: Evolution of brand style guide, redesigned website, emails, social media, video and motion.

BEST MADE CO
RELAUNCH