ROLE: Art Director and campaign Team Lead - led team of designers and writers. Cross-channel team collaboration. (Additional contributions from Fresh Coast.)

OBJECTIVE: Evolve the Men's brand from illustration-focused to story-driven lifestyle photography. Duluth Trading Co. has close ties to the trades and craftsman industries, so for the Fall/Winter 2021 season we partnered with Northern Toboggan Co. Having access to the Harren family business and history made for an inspirational, yet relatable story for our core customer.

DEVELOPED: Ecomm assets, catalog, emails, social media and video.

DULUTH TRADING CO, NORTHERN TOBOGGAN CO