ROLE: Art Director and campaign Team Lead - led team of designers and writers. Cross-channel team collaboration. (Credit to Fresh Coast agency on photo/video asset creation.)

OBJECTIVE: Evolve the Men's brand from illustration-focused to lifestyle photography and story-driven. Duluth Trading Co. has close ties to the trades and craftsman industries, so for the Fall/Winter 2021 season we partnered with Northern Toboggan Co. Having access to the Harren family business and history made for an aspirational, yet relatable story for our core customer.

DEVELOPED: Website assets, emails, social media, and video.

DULUTH TRADING CO, NORTHERN TOBOGGAN CO