ROLE: Art Director and campaign Team Lead - led team of designers and writers. Cross-channel team collaboration. (Additional contributions from photographer, David Nevala.)

 

OBJECTIVE: Duluth Trading Co. prides itself on being involved in the local community, so a partnership with the Ice Age Trail Alliance (IATA) was a natural relationship to invest in for multi-seasonal campaign initiatives. With the perfect mix of hands-on grit and a story based in nature preservation, we featured the dedicated volunteers who maintain over 1,000 miles of outdoor trail - even pitching in ourselves to help haul dirt and manuever rocks alongside them!

 

DEVELOPED: Ecomm assets, catalog, emails, and social media.