ROLE: Group Art Director, Stylist & Studio Team Leader. In collaboration with Marketing, UI/UX Product Designers, Producer, Graphic Designer, Photographer, Retoucher. 

OBJECTIVE: Back-to-school is a big time of year for our CPG clients, so in partnership with Mondelez and General Mills, we created cross-channel campaigns around in-app offers and brand awareness. Keeping to a seasonally appropriate primary color palette to compliment both brands.

DEVELOPED: Photo assets for use across multiple marketing platforms such as emails, in-app messaging, blog posts, social, offer and brand pages.

FETCH REWARDS BACK TO SCHOOL