ROLE: Art Director and campaign Team Lead - led team of designers, writers, and illustrators. Cross-channel team collaboration. (Additional contributions from Radlund Photography and illustrator, Guy Porfirio.)

 

OBJECTIVE: The time of the year that Duluth Trading really lets loose their "mascot," Super Santa. He's the jolly man we all know, but this version of Santa has a tradesman twist to him. With the main character driving the season, we use SS as an overall theme to help balance the overlapping events and promos.

 

DEVELOPED: Catalog, mailers, ecomm assets, retail store signage, emails, social media, motion, and campaign style toolkit.