ROLE: Art Director and campaign Team Lead - led team of designers, writers, and illustrators. Cross-channel team collaboration. (Credit to Radlund Photography on studio assets, and Guy Porfirio on the Super Santa character art.)

 

OBJECTIVE: The time of the year that Duluth Trading really lets loose their "mascot," Super Santa. He's the jolly man we all know, but this version of Santa has a tradesman twist to him. With the main character driving the season, we used him as an overall theme to help balance the numerous events and promos happening at the same time.

 

DEVELOPED: Catalog, postcards, website assets, retail store signage, emails, social media, motion, and campaign style toolkit.