ROLE: Managing Art Director - led team of designers, writers, and freelancers. Cross-channel team collaboration. (Additional contributions from Planet Propaganda for laying the foundation, Fresh Coast on photos/videos, National Geographic photographer, Corey Arnold, on lifestyle visuals, and Radlund Photography on studio assets.)

OBJECTIVE: Rebrand an existing Duluth Trading Co sub-brand, shifting from workwear to an inclusive outdoor recreational co-ed brand.

DEVELOPED: Brand style guide, redesigned website, new Instagram account, social media, emails, video and motion, retail store signage, hang tags/packaging, PR kit swag, and postcards.