ROLE: Managing Art Director - led team of designers, writers, and freelancers. Cross-channel team collaboration. (Additional contributions from Planet Propaganda, Fresh Coast, National Geographic photographer Corey Arnold and Radlund Photography.)

OBJECTIVE: Rebrand an existing Duluth Trading Co sub-brand, shifting from workwear to an inclusive outdoor recreational co-ed brand.

DEVELOPED: Brand style guide, ecomm assets, stylized CPG photography, new social media accounts, emails, video and motion, retail store signage, hang tags/packaging, PR swag and postcards.