ROLE: Art Director

 

OBJECTIVE: One of the things that made Duluth Trading Co. unique during my time there was its willingness to embrace humor. While Buck Naked may have been the brand's most recognizable personality, humor extended far beyond underwear campaigns. From holiday promotions and product launches to editorial features in the catalog, we used wit and storytelling to connect with customers and reinforce the brand's distinct voice. The projects below highlight some of my favorite examples.

 

DEVELOPED: Humor can show up in all channels at Duluth Trading.