ROLE: Art Director

 

OBJECTIVE: Duluth Trading Co. is best known for it's quirky humor, especially around a certain guy named Buck...Buck Naked. But we like to bring humor in unique ways to all areas of the company. Sometimes it's in a holiday campaign, sometimes it's to launch a new product, or even as an editorial in the catalog. Because this is an essential ingredient to the brand's secret sauce, we strive to inject it when and where appropriate.

 

DEVELOPED: Humor shows up in all channels at Duluth Trading.