ROLE: Group Art Director, Stylist & Studio Team Leader. In collaboration with the Creative Director, UI/UX Product Designers, Producer, Graphic Designer, Photographer and Retoucher. 

OBJECTIVE: Launching the long awaited Fetch American Express credit card to an exclusive user demographic during the Summer of 2025. We leaned into an "everyday" aspirational aesthetic. Youthful luxury but approachable. Offering 2 designs, Light Mode and Dark Mode, carrying the same iridescent and sparkle vibes throughout the campaign photography. 

DEVELOPED: Photo assets for use across multiple platforms such as marketing communications and the in-app sign-up experience. Creating an elevated style and coordinating how the visuals play out during launch.

FETCH REWARDS CREDIT CARD
LAUNCH