ROLE: Group Art Director, Stylist & Studio Team Leader. In collaboration with the Creative Director, UI/UX Product Designers, Producer, Graphic Designer, Photographer, Retoucher. 

OBJECTIVE: Launching the long awaited Fetch American Express credit card to an exclusive existing user demographic during the Summer of 2025. Targeting a higher income and age level, we leaned into an approach that's more aspirational and luxury than economical. Offering 2 designs, nicknamed Light Mode and Dark Mode, we carried those same vibes throughout the campaign photography.

DEVELOPED: Photo assets for use across multiple platforms such as marketing communications and the in-app sign-up experience. Creating an elevated style and coordinating how the visuals play out during launch.

FETCH REWARDS CREDIT CARD
LAUNCH