AKHG Rebrand

Client

Duluth Trading Co (AKHG brand)

Role

Managing Art Director

DEI Commitment

To give a voice and platform to every kind of adventurer. To acknowledge causes and organizations that educate on the importance of supporting diversity in the Outdoor Active community. To encourage people of all backgrounds to find and join local outdoor groups that promote inclusivity and conservation. To make sure the impoverished have as many opportunities as the privileged to enjoy the outside. To show that no matter who you are, you do not have to fit a specific mold or look a certain way to be just as badass an adventurer as anyone else. To reinforce that nature is for ALL to enjoy.